Print is still useful, if you have a plan.
Everything can be found online. Scanning a QR code can provide mountains of information. But, sometimes you want clients to hold a publication in their hands —whether it’s a part catalog, viewbook, or simple corporate brochure. Your sales reps may want to drop off a “leave behind”.
A well written, creatively designed brochure or print ad can be a vehicle to promote your message and reinforce branding. It’s important to plan how your print ad or brochure is going to get in front of people and into their hands. Print has to be designed beautifully to encourage people to take the time to read it.